DevXAI — Website Development + SEO for Roofing

Storm leads going cold.
No follow-up system.
Quotes left on the table.

DevXAI finds exactly where your Roofing business is missing out on local search traffic — and builds a site that ranks and converts.

Book a free 20-minute call — find out exactly where your roofing pipeline is leaking revenue.

01 — Sound familiar?

If you run Roofing, you've felt every one of these.

01

Storm season lead floods with no system to handle volume

When a hailstorm hits, every roofer in town is chasing the same leads. The one with a system captures them. The rest lose them.

02

Long quote-to-close cycle with zero follow-up automation

You sent that estimate two weeks ago. No one followed up. Now they're signed with someone else.

03

No process to re-engage old estimates that went cold

You have months of quoted jobs sitting in your system that were never worked. That's revenue you've already done the work to find.

04

Subcontractor coordination done entirely through phone calls

Coordinating subs through texts and calls means things get missed, schedules slip, and jobs go sideways.

05

Insurance claim jobs with no documentation or follow-up workflow

Insurance jobs take longer and need more touchpoints. Without a system, they become the jobs that bleed money.

06

Referrals never systematically asked for or tracked

You have happy customers who would send you five more clients. They just never got asked, and you don't have a system to do it.

02 — What is Website Development + SEO?

A plain-language look at where your business leaks time and money.

Most trades websites are digital business cards — they exist but they don't work. We build websites specifically for trades businesses that are designed to rank in local search, load fast on mobile, and convert the visitor who just found you on Google into a booked call. Not a template. Not a page builder. A real website built around how customers actually search for and choose a trades company.

After this service: A website that ranks for the searches that matter, loads in under 2 seconds on mobile, and converts visitors into booked calls — not just traffic that bounces.

01
Discovery and Strategy
We learn your business, your service area, and how your customers find you. We map the site structure and keyword strategy before a single pixel is designed.
02
Design and Copy
We design the site and write every page. You approve the direction before we build.
03
Build and Optimize
We build in code, optimize for speed, and set up every SEO element before launch.
04
Launch and Track
We launch the site, set up tracking, and deliver a 60-day report showing how it's performing.
03 — What you get

Everything you need to know.
In writing.

  • Discovery and sitemap
    We learn how your customers find you and design a site structure that supports local ranking and conversion.
  • Design and copy
    A full site design and copywritten pages — no lorem ipsum, no placeholder content. Written for your trade and your city.
  • Custom development
    Built in code, not a page builder. Fast-loading, mobile-first, and designed to convert.
  • Local SEO setup
    On-page SEO, technical SEO, and local keyword targeting for your service areas and trade.
  • Google Business optimization
    A fully optimized Google Business Profile — the #1 driver of local service calls.
  • Speed optimization
    Performance-tuned to load fast on mobile — because most of your customers are searching on their phone.
  • Launch and 60-day SEO report
    We launch the site and deliver a 60-day performance report showing rankings, traffic, and conversion benchmarks.
04 — Who this is for

Built for one kind of Roofing owner.

Built for you if...
  • You run a roofing company with a crew of 3 or more
  • You're chasing and quoting leads but not converting enough of them
  • Storm season overwhelms your current process every time
  • You're coordinating with subs through texts and losing track of jobs
  • You know referrals should be bringing you more work but they aren't
  • You want systems — not more apps that your team won't use
Not for you if...
  • You just launched and are still building your initial client base
  • Your pipeline and follow-up are already fully automated
  • You're not willing to change the way your team operates
05 — Start here

Start with a free website and SEO consultation.

A 30-minute call where we look at your current website, your local search presence, and your competitors — and show you specifically what's costing you traffic and calls right now. No generic audit tool. An actual conversation.

30 minutesSite and SEO reviewNo obligation
06 — Packages

Three levels of depth.

Every engagement starts with a free call. From there, we scope the work to match your operation.

01
Starter

Site Refresh

  • Redesign of existing site with modern structure
  • Up to 5 pages fully copywritten
  • Local SEO fundamentals
  • Mobile-first responsive design
  • Google Business Profile optimization
  • Launch and handoff
Most Popular
02
Core

New Site Build

  • Full custom site from ground up
  • Up to 10 pages — all copywritten
  • Full local SEO setup with keyword research
  • Google Business Profile optimization
  • Speed optimization and Core Web Vitals
  • Launch and 60-day SEO performance report
03
Premium

Site + Authority

  • Everything in New Site Build
  • Ongoing monthly SEO — blog posts, citations, link building
  • Monthly performance report
  • Google Ads setup and management
  • Competitor ranking analysis
  • Quarterly strategy call
07 — About DevXAI

We don't work with everyone.
Just the trades.

DevXAI is a specialized AI and automation agency built for trades businesses in Canada and the US. We don't build apps for SaaS companies or retail chains. We build systems for business owners who work with their hands, manage field teams, and know that every lost call is a lost job.

Our delivery is rooted in Canadian operations with a North-American-wide reach. We've built AI lead systems, automated workflows, and Roofing-specific integrations for trades businesses recovering hours they didn't know they were losing.

We're not a generic tech agency that took on a trades client. This is all we do.

100%
Trades-focused
CA + US
Delivery coverage
5+
Trade verticals served
08 — FAQ

Straight answers.

How long does it take to build the site?+

A Site Refresh takes 2–3 weeks. A New Site Build typically takes 3–5 weeks from kickoff to launch, depending on how many pages and how quickly we can get your input on content and design.

How long until we see SEO results?+

Local SEO typically shows movement in 60–90 days. Some businesses see ranking improvements within the first month, others take a bit longer depending on competition. We set realistic expectations upfront based on your market.

Do you write all the copy?+

Yes. Every page, every headline, every service description — written by us, in your voice, for your trade and your city. You'll review and approve before anything goes live.

Can you work with our current domain?+

Yes. We can build on your existing domain. If you want to change domains, we can handle that too — including all redirects so you don't lose existing traffic.

Do we need to manage the site after launch?+

No. We hand off the site with full documentation and can provide ongoing hosting and maintenance. If you want changes after launch, we can handle those too.

Do you work with roofing companies handling insurance jobs?+

Yes. We work with roofing companies across all job types, including insurance claims. For insurance-heavy operations, we build documentation workflows, follow-up sequences, and adjuster communication tools that significantly reduce the admin burden.

09 — The cost of waiting

Every week you wait
has a price tag.

Storm leads go cold in hours. Every week without a follow-up system is another pipeline that drains instead of fills.

06 — Closing argument

Think your roadmap
is fast enough?

Tell us what you’d ship if it took two weeks instead of two quarters. We’ll tell you if we can do it.

contact@devxai.us
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